Zee Entertainment Enterprises-Media Industry Analysis

Project Report on Zee Entertainment Enterprises-Marketing Strategy of Media Industry in India

 

Dissertation on Strategic and Financial Analysis of Zee Entertainment Enterprises Limited

Case Study on Media and Entertainment Industry in India

Industry Overview

Media and Entertainment:

 Media And Entertainment is one of the most booming sectors of the Indian economy. The sector is rapidly evolving and has a tremendous untapped potential stored in it. The Indian Media And Entertainment industry stood at Rs 43,700 crores in the year 2008 and is expected to grow at an annual rate of 19% till the year 2010. Entertainment are providing here an overview on the Media And Entertainment sector in India, its scope as well as job opportunities in the sector for the aspirants.

India is not only the largest film producing country in the world but the quality of Indian cinema has also begun to match with Hollywood Standards a fact, which is quite evident from the growing overseas marketfor Indian content. The Indian movie software exports has grown ten fold in the last ten years to touch US $ 100 million and is expected to cross US $ 250 million by the end of this year. Thus, there is growing diaspora for Indian entertainment industry which is yet untapped. Software producers and content providers for small screen are also facing explosion of demand. In this case also, it is the demand for exports that is fuelling the demand, apart from the fact that there are currently, more than 68 satellite channels operating which require contents. It is estimated that on an average original/fresh content aired on satellite channels is just 4-5 hours as against the International standard of 7-8 hours. Television Software exports are expected to rise from the current level of Rs 350 Cores.

 Zee Entertainment Enterprises Limited (ZEEL), formerly Zee Telefilms Limited, is an integrated media and entertainment company engaged primarily in broadcasting and content development, production and its delivery via satellite. The Company has 15 channels that serve an array of content choices in India. Apart from its principal channel Zee TV, the Company has a presence across different segments in Indian broadcasting space. In Hindi movie genre, it has four channels: Zee Cinema, Zee Premier, Zee Action and Zee Classic. Zee Cafe, Zee Studio and Zee Trendz channels are the Company’s offering to the English speaking youth, which have a variety of English entertainment with series of English programs, sitcoms, dramas, soaps, reality, chat shows, fashion, travel, music, action, and Hollywood and Bollywood news and snippets. The Company’s sports offering include Zee Sports and Ten Sports. ZEEL has access to more than500 million viewership globally and broadcasts to over 120 countries.

Scope

Media And Entertainment industry is one of the most flourishing sectors in India. The Indian Media And Entertainment industry grew from Rs 35,300 crores to Rs 43,700 crores during the year 2007-08. The liberalization of the media sector has opened up the gates of opportunities and growth. India is witnessing a revolution in this sector with the emergence of new technologies. Many companies are taking initiatives to set up digital theatres, multi-plexes, etc.

India is emerging as a global destination for the Media and Entertainment players because of the following reasons:

•  The number of channels is increasing each day.
•  India is emerging as one of the world's largest markets for digital and mobile music.
• Entry of private sector companies and increasing FDI and FII.
• The concept of crossovermovies and crossover audience is also gaining momentum.
•  The Indian Media And Entertainment industry is also making its presence felt in the global market with its movies and music.
• India's large pool of creative skills and growing domestic market for animation and special effects industry.

Piracy and violation of intellectual property rights have posed a major threat to the Media And Entertainment companies worldwide. Lack of quality content has also become a major area of concern for the Media AndEntertainment companies in India. Given the high rate of economic growth and technological developments,Indian Media And Entertainment industry is poised to register a tremendous growth in the coming years.

  If you want Dissertations, Thesis, Case Studies on Media and Entertainment Industry, Research Proposals, Term Papers, MBA Project Report on Zee Entertainment Enterprises Limited, Research Projects, Assignments, Coursework, Essays, Articles, PowerPoint Presentations SWOT Analysis Report on ZEE , and Synopsis, than contact Mahasagar Publications, Mumbai, India by calling +91 9819650213 or +91 8081344446  or visit website www.projectspapers.com