Employee Attrition-Marketing of Financial Products

Project Report on  Employee Attrition-Marketing of Financial Products

Marketing Dissertation Topics-Writing Tips

Research Proposal on Employee Attrition-Marketing of Financial Products

Abstract

In this regard, this study is carried to test the factors are responsible for attrition. For conducting this study in a fruitful manner 200 samples are collected by using simple random sampling method. The sampling frame is marketing executives of financial products companies. A well-structured interview schedule is prepared and detailed questionnaire is presented to collect the data from the respondents. This study conducted with primary source of data and secondary data. Questionnaire Consists of three sections, the first section deals with personal profile, second part Contains factors responsible for attrition and third part collects their expectation to avoid attrition. Percentage analysis employed to analyze personal profile of respondents; factors analysis and correlation performed for knowing attrition factors, Chi-square test measures relationship between personal profile of the respondents and expectations to avoid employee attrition.

 Employee attrition in organizations has received extensive concentration from both academics and corporate. The volatility in business conditions has significant impact on the way of conducting business in the country. The ups and downs not only affect the business they affect the employees' health. The new world of work puts the importance of human capital and indeed human capital development at the centre of organizational success or failure. Work force is the most important drivers of productivity and sustainable economic growth in developed countries. The scenario is not far from the organizational success, the organization has to deal with men, money, machine and material. Money can't alone make more money, which needs other three 'm's to manage it. Men are the topmost and primary source of business, the effective

management on men can bring extra-ordinary performance to the firm. In adverse business conditions machine and material will not corrode resources of the firm but men oxidize the wealth of the firm. This is one side of the employee attrition and severe competition in the field can cause for abrasion in another side.

The problem of attrition would not have arisen if employees loved their jobs and their co-workers, they were able to integrate their individual goals to organizational goals along with a balanced work life, and they got well paid for their effort. But, despite the existence of some or most of these parameters, employees leave on account of even just a partial inadequacy. Generally employees react for the changes in the human resource policy of the firm. If the firms' human resource policies are employee centric, the employees feel free to work for long time. If the policies are detrimental to them, they search for another better opportunity to work. The need for this study is useful to the management, as it helps to analyze the causes of Attrition which will lead to

the formulation and implementation of effective and powerful retention strategies. The scope of this study is wide and has impact on all areas of management. The project thus aims to know the expectation of employees and to know how far they have understood the company's policies and procedures and to find solutions to control attrition and to retain the talents.

Source:SCMS Journal of Indian Management; Oct-Dec2012, Vol. 9 Issue 4, p65-74,

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