Women’s Health in Food and Drinks

Questionnaire on Assessing Women’s Health in Food and Drinks

Marketing Topic for Writing Dissertation in Women’s Health in Food and Drinks

Market Research Report on Women’s Health in Food and Drinks

Executive Summary
The functional food and drinks market for women-

The European functional food and drinks market has grown at a compound annual growth rate (CAGR) of 6.4% between 2001 and 2006 to reach $8.0 billon. The US functional food and drinks market grew at a CAGR of 6.5% between 2001 and 2006, to a value of $21.3bn.

The female demographic is being increasingly targeted as a significant force in the functional foods marketplace, and product design and marketing has been adjusted accordingly.

Women are not a niche market and are often the gatekeepers of home-based health and wellness. In order to market to this group, the industry must understand their reasons for product purchase, which are likely to be complex, combining social, psychological and economical attributes.

In 2008, 45% of all healthy food and drinks launched were targeted at women. This share has increased from 43% in 2005.

Of all healthy food and drinks launched for women, dairy took a share of 11% in 2005. This increased to 19% in 2008. The dairy platform offers many advantages from the view of a food technologist in terms of taste and portion size. Danone has been a leader in the development of women-specific dairy products delivered in a beverage format.

Soft drinks took the largest share of healthy food and drink product launches targeted at women in both 2005 (27%) and 2008 (37%) and increased by 10 percentage points.


Weight control and beauty
The oral beauty supplements (OBS) market was worth $1.7bn in the US and Europe combined in 2006, and with more women embracing the concept that beauty can come from within, the future of the category is encouraging.

The OBS market from 2001 to 2006 has seen rapid growt, with a CAGR of 18.7% and 13.1% within the US and European markets, respectively.

The growth for the period 2006–2011 is still impressive, at 8.5% in the US and European markets combined, which is almost 3.5% above the growth of the total functional food and beverage markets.

Skin beauty is by far the fastest growing market within Europe, based on the 2001– 2006 CAGR, and in the next four years this growth is set to continue at 8.8% CAGR.

By 2011 the French market is set to be worth an estimated $340 million, leading all other EU markets in value, although the UK and Spain head up growth.

The diet food and drinks market is expected to grow by 15.6% in the US between 2006 and 2010, and 14.8% in Europe. These growth rates equate to a combined US and European value of over $111bn by 2010.

Energy food and drinks have become staples in the weight loss solution. The energy food and drinks market is expected to grow at a CAGR of 5.2% in the US and 3.9% in Europe between 2006 and 2011.



Menopause and bone health

In 2000 most of the 42m American women over the age of 50 were past menopause according to the National Institutes of Health (NIH), which is equivalent to one out of every three American women. By 2011 it is estimated that over 40% of the US female population will be experiencing some form of menopause.


Nearly one in five American adults (over 46m) has arthritis, and an estimated 67m people will be affected by 2030 according to the Arthritis Foundation.

Osteoporosis is the most common degenerative bone condition and the International Osteoporosis Foundation (IOF) estimates that $131.5bn will be needed for its treatment worldwide by 2050.

The growth of the functional food and beverage market for bone health is strong, with a value of $1.2bn forecast by 2011 in Europe and $4.2bn in the US.

The bone health food and drinks market is expected to grow at a CAGR of 5.8% in Europe between 2006 and 2011, and 4.4% in the US.

More than 50% of the world’s hip fractures are likely to occur in Asia by 2050, resulting in increased health costs for governments, health authorities, families and individuals. As such the Asian markets should be a key consideration in the long term plan for any company looking to develop products for menopause, or to treat
its relationship with bone health.

Those foods and beverages that are successful are linking what women want in terms of being calorie conscious with decadence; for example chocolate for PMS support. The ease of use and the ability to transfer functionality into tasty and convenient foods is key to success in this market.

Pregnancy and urogenital
Urinary tract infections (UTIs) are one of the most common infectious diseases in the US. Annually, they account for approximately one million hospitalizations, and result in $1.6bn in medical expenditures.

Current estimates indicate that over half of pregnant women in the world may have hemoglobin (an indicator of blood iron content) levels consistent with iron deficiency. In the US, the Centers for Disease Control (CDC) estimated that 12% of all women age 12–49 years were iron deficient in 1999–2000.

Although UTI-based ingredients are linked to pregnancy, many other natural nutrients are vital for a healthy pregnancy. Ingredients such as folate and vitamin D have also been making headlines in the advancement and optimization of women’s health throughout pregnancy.

The current move by governments, in accepting and acknowledging that nutritional fortification is key to a healthy pregnancy, will offer greater opportunities to promote the advantages of related products to the consumer.

Novelty is always a driving force but in the pregnancy category, products must be supported by substantial safety data in order to reassure mothers prior to use. Safety is an important message and combining ingredients into any potential formulation that has already received regulatory approval, will help to communicate that message.

Source-Business Insights-Women’s Health in Food and Drinks- Future functional ingredients and innovations- By Mark J. Tallon, PhD Rnutr

If you want Dissertations, Thesis, Case Studies on Food and Drink Industry, Research Proposals, Term Papers, Research Projects, Assignments, Coursework, PowerPoint Presentations and Synopsis, than contact Mahasagar Publications, Mumbai, India by calling +91 9819650213 or +91 8081344446  or visit website www.projectspapers.com