SWOT Analysis- Nike Inc-Assignment on Footwear

SWOT Analysis- Nike Inc-Assignment Writing Help on Footwear

Case Study on Nike-SWOT Analysis Coursework Help

SWOT ANALYSIS

NIKE, Inc. (Nike or ‘the company’) is a leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a range of sports and fitness activities.The company enjoys a strong market position in most of its product segments. Widening product lines coupled with strong marketing and innovation has contributed to Nike's rising market share in the global footwear market. However, intense competition could affect Nike’s market share.

Source- Source-Data monitor (2013)-SWOT Analysis of Nike Inc

Robust market position bolstered by strong brand equity

Nike is one of the leading players in the global athletic footwear and apparels market. The company enjoys a strong market position in most of its product segments. Widening product lines coupled with strong marketing and innovation have contributed to Nike's rising market share from almost 14% in 2006 to around 16% in 2009. In addition to the robust market position, the company has built strong brand equity over the years. According to a leading global branding consultancy firm, in 2011, Nike was ranked 25th overall with its brand value increasing 6% year-on-year to $14,528 million. The robust market position coupled with strong brand equity imparts significant competitive edge to Nike in terms of scale and recognition, which in turn augers well for the company's expansion plans.

Competent technical innovation in products enhancing Nike's competitive advantage and brand
equity

Continued emphasis on technical innovations in the design of footwear, apparel, and athletic equipment has been the key for Nike's leadership position in the athletics footwear and apparel market.The company employs own staff specialists in the areas of biomechanics, chemistry, exercise physiology, engineering, industrial design, and related fields, for the development of products best suited to athletic needs. Nike also utilizes research committees and advisory boards made up of athletes, coaches, trainers, equipment managers, orthopedists, podiatrists, and other experts for consultations on designs, materials, and concepts for product improvement. Furthermore, the company employs the services of athletes, either employed with the company or engaged under sports marketing contracts, to evaluate products during the design and development process.

Additionally, the company collaborates with other companies in order to design new products. For instance, the company launched Nike+ GPS App on the App Store in 2010. The new Nike+ GPS App includes several features which allow runners to use their iPhone to map every run while tracking pace, distance, time and calories-burned. It also provides instant feedback during and after each run from athletes including Paula Radcliffe. Earlier, Nike partnered with Apple to develop a shoe with embedded chip that communicates data on speed and distance covered to the runner's iPod. The popularity and customer penetration of iPods and other mobile devices that runners often use during exercise showcases Nike's competency in innovative product design. Increased emphasis on R&D and innovation enables Nike to cater to changing preferences and requirements with ease, which in turn enhances the company’s competitive advantage and brand equity.

Broad distribution network

Nike offers its products through a wide distribution channel across the globe. In the US, the company distributes footwear through its distribution centers located in Tennessee and Memphis. Nike distributes apparel and equipment from centers located in Memphis, Tennessee and Foothill ranch, and California. Cole Haan products are distributed primarily from Greenland, New Hampshire, and Converse and Hurley products are shipped primarily from Ontario, California.

The distribution channel of the company comprises 384 retail outlets across the US. Of these 156 are Nike factory stores which carry primarily overstock and closeout merchandise, 28 Nike in-line stores including Nike Towns which are designed to shelf Nike branded products and employee-only stores. Also, the company operates 109 Cole Haan stores, 62 Converse factory stores, and 29 Hurely stores in the US. Internationally, Nike offers its products through Nike-owned retail stores and through a mix of independent distributors and licensees. International branch offices and subsidiaries of Nike are located in Argentina, Australia, Austria, Belgium, Bermuda, Brazil, Canada, Chile, China, Croatia, Cyprus, the Czech Republic, Denmark, Finland, France.The company operates 16 distribution centers outside of the US. In international markets, the company offers its products through 308 Nike factory stores, 65 Nike in-line stores including Nike Towns and Nike employee-only stores. Additionally, the company operates 69 Cole Haan stores. Thus, the wide distribution channel helps in on-time delivery of the products across the countries, which in turn, helps Nike in managing its inventories in a better way.

If you want PhD Writing Help in Management, Dissertations with Abstract, Introduction, Literature Review, Research Methodology, Data Analysis, Conclusion, References, Questionnaire, Custom Writing Help in PhD, Thesis, Case Studies on Nike, Research Proposals, Term Papers,  Project Report on Footwear Industry,  Research Projects, Assignments, Coursework, Essays, Articles, PowerPoint Presentations, SWOT Analysis Report on Nike , and Synopsis, than contact Mahasagar Publications, Mumbai, India by calling +91 9819650213 or +91 8081344446  or visit website www.projectspapers.com