Project Report Report or Dissertation Writing Help in Customer Relationship Management in Banks-Case Study on Bank of India.
How to Write a Project Report on Customer Relationship Management in Banks?
A brief abstract on the Customer Relationship Management-Case Study on Bank Of India.
Today's customers buying decisions are not based simply on the quality
of the product but with the relationship they have with the company.
Banking industry has gone through many changes, privatization to
nationalization and back to privatization with the international players
on the one hand and on the other hand accepting deposits and giving
advances to expanding services to wide variety of products. It is the
responsibility of the organizations to provide what they need so that
they can do their job properly. In today's world, we do business with
individuals or groups with whom we may never meet and hence much less
known in person to person sense. Customer Relationship Management is about creating the feel of comfort in this high tech environment. This paper focuses the role of Customer Relationship Management in banking sector and the need for Customer Relationship Management to increase customer value and Customer Relationship Management in Banks with special reference to Bank of India.
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