Profitability Analysis of Leading Player in Hotel Industry in India
Research Proposal Writing Help on MBA Finance Topics
Introduction, Importance and Significance of the
Study
Hotel room demand recovered to
pre-crisis levels of 2007-08 in the latter half of 2009-10 with an increase in
foreign tourist arrivals and a recovery in business related travel. Average
room rates (ARRs), on the other hand remained around 20 per cent lower than the
peak levels seen in 2007-08 at Rs 8,000, mainly due to a 13 per cent increase
in supply; resulting in a sluggish growth in revenues per available room
(RevPARs). At a pan-India level, RevPARs are expected to grow at a CAGR of 4
per cent. Amongst the business destinations, RevPAR growth of hotels located in
Mumbai, NCR and Bengaluru will be in the range of 4-6 per cent. The increase in
RevPARs is likely to be driven by a recovery in business related travel in
Mumbai and Bengaluru, while NCR will reap the benefits of increased arrival of
leisure tourists as well. On the other hand, room demand in destinations such
as Hyderabad and Ahmedabad is also expected to increase with a recovery in
corporate travel. RevPARs are likely to remain relatively flat in the market as
a result of large supply additions, which will restrict the ability of
hoteliers to increase ARRs significantly.
With increasing foreign
tourist arrivals expected over the coming years and relatively lower supply
additions (when compared to business destinations), hotels located in leisure
destinations- Goa, Agra and Jaipur will see a RevPAR growth of 4-8 per cent
over the next 5 years. In 2010-11, hotel revenues are expected to grow at 15-20
per cent after two years of decline. CRISIL Research estimates operating
margins of hoteliers to improve y-o-y to 36-38 per cent of sales in 2010-11
from 32 per cent in 2009-10.
Rationale for the Study
The ratio analysis tool has used to
examine liquidity, profitability and solvency qf the firm. The ability of the
firm to meet its obligations on time depends on its liquidity and solvency
position and its ability to meet all expenditures depends on its earning
capacity. Both liquidity and profitability of the firm enhance the credit
worthiness of the firm that in turn leads to enjoy all the benefits of high credit
worthiness. The high degree of liquidity affects adversely to profitability and
high degree of profitability affects adversely to liquidity of the firm.
Therefore, it is necessary to strike the balance between liquidity and
profitability of the firm. In this background, the present study is a modest
attempt to analyze the performance appraisal of Hotel Leelaventure Ltd.
Objectives of the Study
This study
has the following broad objectives:
- To conduct performance appraisal of Hotel Leelaventure Ltd for the financial years, from 2006-07 to 2010-11.
- To calculate the liquidity, profitability and solvency ratios
- To ascertain the effectiveness in financing, investment and distribution decision.
- To evaluate the trends in asset and liability structure and trends in capital employed and net worth of the firm.
- To consider the trends in sales, cost of goods sold, gross profit/loss and net profit/loss
Hypothesis for the Study
The
following hypotheses will be formulated and tested in the present study:
H0: The firm has given more importance to long-term solvency as compared
to short-term solvency and profitability.
H1: The firm has not given more importance to long-term solvency as
compared to short-term solvency and profitability.
Research Methodology
Research Approach: A questionnaire
survey approach will be adopted.
Sample Size
and Profile : 50 finance
officers who are supposed to have personal
knowledge of
their organizations’ performance measurement system.
Source of
Data: Annual Reports of the Company, Crisil
Database, Newspapers and Journals.
Tools of Data Analysis
- The technique of ratio analysis will also use to examine the different aspects of liquidity of both the companies.
- Correlation test will be employed to find the significant correlations between the general profile variables
Expected Contribution from
the Study
Due to
globalization and liberalization of world markets, competition faced by the
organizations has become more and more intense, and the pressure to perform
better is unavoidable. The findings of this study will not only enrich the
field of research pertaining to the use of financial and non-financial
performance measures, but more importantly, it also raises public awareness of
the performance measurement issue in India. In addition, these findings form
the basis of an in depth investigation into these practices at Indian Hotels
industry. Little research has been carried out in this field of knowledge
relating to the developing countries. It is hoped that this study would encourage
or at least plant some seeds for further research efforts in this increasingly
important area.
Chapterisation
·
Introduction
·
Literature
Review
·
Research
Methodology
·
Data
Analysis and Findings
·
Recommendations
& Conclusion
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